Benefits of Investing in Promotional Products for Brand Marketing Many businesses many not realize that promotional products can really help with the branding of your company and can be a great complement to your Marketing Strategy. Promotional merchandise, branded with your company name and/or logo should be considered an investment and part of the marketing budget. They are not only for companies that attend trade shows, even though that might be what they are best known for. Giving promotional gifts to your current and potential customers can aides in branding, improves their opinion of your company, helps then remember your products or services, will make them more likely to buy from you, and is less expensive and more effective than other forms of advertising and marketing. Promotional gifts are kept for a long period of time, this helps with branding. When customers receive promotional products, they keep them for a long period of time. In fact, studies have shown that many people keep promotional products for an average of one year or longer. This increases the brand awareness of not only the person using the promotional item, but also those who are in contact with the recipient or see them using the product. Promotional products improve customers’ opinion of your company and they are more likely to buy. Everyone likes to receive something for free. Promotional product recipients do not mind getting a gift with a brand name or logo on it and accept it as part of the exchange. Once they keep the promotional product and use it, they become more and more familiar with your company name and therefore, more likely to purchase from you again. Promotional merchandise helps recipients remember your company and the products or service you offer when they are constantly reminded about it when using the promotional gift. Promotional product marketing costs less per impression than other advertising. Investing in a promotional products campaign can bring a greater return on investment than other types of advertising. Other types of marketing like radio and television ads can be easily forgotten. Promotional products can cost considerably less per impression, yet are kept for sometimes years and can also be passed onto or seen by other potential customers. When someone sees a promotional gift being used by their friend or family member, it can be construed as an endorsement of your brand and helps get the word out to multiple people other than the one recipient. HUGE selection of promotional products available. There is a very large variety of different promotional products. Pens and mugs are probably the most common promotional gifts, but there are so many different kinds of products available now, you can choose products that represent your company and are relevant to your brand. Different themes or company cultures can be promoted through promotional products. For example, insurance companies that want to protect their clients might give out promotional safety products. A travel company might give out beach or travel related promotional products. Companies that want to show they care about the environment can give out recycled promotional gifts or even ones that reduce the carbon footprint left on the Earth. A single source promotional products supplier = Cost savings Elite Sportswear and Awards offers all the services required to brand your promotional products in house. Because we are able to complete in house, the cost savings are transferred onto our valued clientele. Call us today to set up an appointment to discuss ideas for your 2017 promotional products. Phone: (587) 772-6441
EDMONTON OILERS: 5 THINGS FOR GAME 5 (A great article written and posted to thehockeywriters.com by Jim Parsons) It was a good old-fashioned blowout on Tuesday that saw the Edmonton Oilers defeated at the hands of the San Jose Sharks by the tune of a 7-0 whooping. The good news is that it’s only one game and in the NHL playoffs, victories, goals and points don’t carry over to the next game. Thursday, the Oilers will get another kick at the can. The series is now a best-of-three. There are worse places for the Oilers to be. Going into Game 5, there are five things that are important to remember. For every fan who is down on the team and worried Tuesday’s ugliness is a sign of things to come, these five things could provide hope that the loss was an anomaly and not the norm. #5. Connor McDavid Hasn’t Arrived Yet Connor McDavid is one of the 20 faces for Upper Deck’s new coin collection. (Greg M. Cooper-USA TODAY Sports) Connor McDavid has two points. One an assist on the power play and one a short-handed goal, but the McDavid that scored 100 points has not shown up yet in this series. It’s logical to assume that at some point he will. In games one and two, the Sharks were good at shutting down his ability to free-wheel through the neutral zone. In games three and four, there was a bit more room. He had opportunities to score but didn’t cash. That can’t last. While it is the playoffs and different than the regular season, the last two games are the only two game stretch since February that McDavid has gone consecutive games without a point. Related: Oilers’ Talbot Answering the Challenge #4. Leon Draisaitl Will Play Leon Draisaitl avoided a suspension and will play Game 5. (Anne-Marie Sorvin-USA TODAY Sports) Draisaitl’s spear on Chris Tierney could have been a suspension. Fortunately for Leon and the Oilers, he was merely fined $2,569.44, the maximum allowable under the CBA. Like McDavid, fans have not seen the Draisaitl of the regular season. Moreso than McDavid, Draisaitl hasn’t been anything close. Through four games, he has one shot on net. For him to continue on that pace would be shocking and a wake-up call like a 7-0 loss and the embarrassment that comes from letting your team down in that situation has to register. If there was ever a game that Draisaitl would rebound, Game 5 is that game. #3. The Oilers Would Rather Lose 7-0 Than 1-0 It sounds strange to say it, but in the playoffs, a team like the Oilers would probably rather lose 7-0 than 1-0. A seven-goal loss tells the team they need to be better in all areas of their game. Not a single player in that locker room can look at themselves in the mirror and say they did what they needed to help the team earn a victory. There is no place to lay the blame but at their own respective feet. A 1-0 loss means the team didn’t get the bounce. The game could have gone either way and the Oilers played well enough to win, but simply got unlucky. Clearly, that’s not the case and the Oilers will head into Game 5 with something to prove. A 1-0 loss wouldn’t have served as a wake-up call. A 7-0 loss sure will. #2. This Is Now a Best-of-Three Series Losing 7-0 nothing stings. That said, the reality is, there are much worse places to be. It’s easy to forget that the Oilers are now tied in the series at two games apiece. The alternative is a series like Calgary versus Anaheim where some poor play means the Flames are already out of the playoff picture. Edmonton hasn’t played their best hockey, with the exception of Game 2. The truth is, the Oilers have the opportunity to take two of the next three games with home-ice advantage. They don’t have to win two in a row, they don’t have to do it in the oppositions barn and they don’t have to worry that one loss means everything until at the worst Game 6. Game 5 is not a must-win game, it’s a must prove to yourself game that if won, gives the Oilers a distinct advantage. #1. This Team Has Pride In year’s past, with the version of the Oilers fans had become accustomed to seeing on the ice, it would have been fair to worry that the roster and the players might have folded. If for some miraculous reason, that team would have found themselves in the playoffs, adversity was not their friend. An obstacle like a 7-0 loss would have been hard to overcome and to “park” the loss might have been tricky. This version of the Oilers seems to have the ability to brush trouble off of their shoulders. Almost every player described Game 4 as a game that happened but is now over. It was embarrassing, but it did not represent how good this team is and that they have something to prove for Game 5. Clearly, they believe what they’re saying and it’s a whole lot easier pill to swallow when they’ve bounced back before. The Oilers played poorly in Game 1 and responded in Game 2. At the start of the season, Edmonton laid an egg against the Buffalo Sabres and came back to win game after game, using that loss as fuel. It’s reasonable to expect the Oilers come out strong. They haven’t folded all season. There is no reason to expect they’ll fold now. The Oilers have too many players on this roster who likely understand that if there was a time to put together their best effort, Game 5 is it. Rogers Place will be ready to roll and so will the Oilers.
Promotional ZEN products: ART THERAPY IN ADULT COLORING BOOKS Chances are you’ve already heard it’s the year of the adult coloring book. Publications have touted the books’ ability to help adults “de-stress and self-express”. Coloring has been said to be able to help you achieve mindfulness, banish anxiety, and even deal with trauma. Some of the books explicitly label themselves as “art therapy”. From creating free-flowing lines and swirls to shading in intricate patterns, every illustration in this book has been carefully crafted so that even amateur artists can enjoy the satisfaction of creating something of exceptional beauty. Clients and staff will benefit from the stress-relieving effect that increased focus and creativity can provide. There are no rules or complicated step-by-step instructions in these pages and no need for expensive art and craft supplies. Readers can simply scribble, scrawl and shade to their hearts' content. PERSONALIZE IT as a client giveaway or use as a tool in the office for your staff to unwind, de-stress and increase productivity. _____________________________________________________The popular Canadian-made EC301 Zen coloring book is now available in a combination including a 6-piece set of FSC certified 7” assorted color wood coloring pencils. This eco-friendly set is an excellent and conscientious relaxation tool for today’s bustling world. Call us today to learn more about this new trend in promotional ZEN products.
Elite Sportswear is a proud supporter of Oilers Stanley Cup Playoff Hockey. To kick off the 2017 NHL Stanley Cup Playoffs First Round, which begins this Wednesday, April 12th, our own DREW SCHAMEHORN along with DON METZ dressed the GRETZKY STATUE outside of Rogers Place today, Monday, April 12th. Goooooo OILERS!! __________________________________________________________________ WE ARE A PROUD SUPPLIER TO THE EDMONTON OILERS HOCKEY CLUB __________________________________________________________________ Stanley Cup Playoffs First Round Schedule The National Hockey League announced the dates, starting times and national television coverage for the 2017 NHL Stanley Cup Playoffs First Round, which begins Wednesday, April 12. All times listed are MT and subject to change. WESTERN CONFERENCE Date TIME (MT) #2 Edmonton vs. #3 San Jose Networks Wednesday, April 12 8 p.m. San Jose at Edmonton Sportsnet, TVA Sports, USA Friday, April 14 8:30 p.m. San Jose at Edmonton Sportsnet, TVA Sports, NBCSN Sunday, April 16 8 p.m. Edmonton at San Jose NBCSN, Sportsnet, TVA Sports Tuesday, April 18 8 p.m. Edmonton at San Jose NBCSN, Sportsnet, TVA Sports *Thursday, April 20 TBD San Jose at Edmonton TBD *Saturday, April 22 TBD Edmonton at San Jose TBD *Monday, April 24 TBD San Jose at Edmonton TBD Date TIME (MT) #1 Chicago vs. #4 Nashville Networks Thursday, April 13 6 p.m. Nashville at Chicago NBCSN, Sportsnet, TVA Sports Saturday, April 15 6 p.m. Nashville at Chicago NBC, Sportsnet, TVA Sports Monday, April 17 7:30 p.m. Chicago at Nashville CNBC, SN ONE, TVA Sports Thursday, April 20 TBD Chicago at Nashville SN 360, TVA Sports *Saturday, April 22 TBD Nashville at Chicago TBD *Monday, April 24 TBD Chicago at Nashville TBD *Wednesday, April 26 TBD Nashville at Chicago TBD Date TIME (MT) #2 Minnesota vs. #3 St. Louis Networks Wednesday, April 12 7:30 p.m. St. Louis at Minnesota NBCSN, SN 360, TVA Sports Friday, April 14 6 p.m. St. Louis at Minnesota NBCSN, SN 360, TVA Sports Sunday, April 16 1 p.m. Minnesota at St. Louis NBC, Sportsnet, TVA Sports Wednesday, April 19 7:30 p.m. Minnesota at St. Louis NBCSN, SN 360, TVA Sports *Saturday, April 22 TBD St. Louis at Minnesota TBD *Monday, April 24 TBD Minnesota at St. Louis TBD *Wednesday, April 26 TBD St. Louis at Minnesota TBD Date TIME (MT) #1 Anaheim vs. #4 Calgary Networks Thursday, April 13 8:30 p.m. Calgary at Anaheim NBCSN, CBC, TVA Sports Saturday, April 15 8:30 p.m. Calgary at Anaheim NBCSN, CBC, TVA Sports Monday, April 17 8 p.m. Anaheim at Calgary CBC, TVA Sports, NBCSN Wednesday, April 19 8 p.m. Anaheim at Calgary CBC, TVA Sports, USA *Friday, April 21 TBD Calgary at Anaheim TBD *Sunday, April 23 TBD Anaheim at Calgary TBD *Tuesday, April 25 TBD Calgary at Anaheim TBD EASTERN CONFERENCE Date TIME (MT) #1 Montreal vs. #4 NY Rangers Networks Wednesday, April 12 5 p.m. NY Rangers at Montreal CBC, TVA Sports, NBCSN Friday, April 14 5 p.m. NY Rangers at Montreal CBC, TVA Sports, USA Sunday, April 16 5 p.m. Montreal at NY Rangers NBCSN, Sportsnet, TVA Sports Tuesday, April 18 5 p.m. Montreal at NY Rangers NBCSN, CBC, TVA Sports *Thursday, April 20 TBD NY Rangers at Montreal TBD *Saturday, April 22 TBD Montreal at NY Rangers TBD *Monday, April 24 TBD NY Rangers at Montreal TBD Date TIME (MT) #2 Ottawa vs. #3 Boston Networks Wednesday, April 12 5 p.m. Boston at Ottawa Sportsnet, TVA Sports, NHL Network Saturday, April 15 1 p.m. Boston at Ottawa Sportsnet, TVA Sports, NBC Monday, April 17 5 p.m. Ottawa at Boston CNBC, Sportsnet, TVA Sports Wednesday, April 19 5:30 p.m. Ottawa at Boston USA, Sportsnet, TVA Sports *Friday, April 21 TBD Boston at Ottawa TBD *Sunday, April 23 TBD Ottawa at Boston TBD *Wednesday, April 26 TBD Boston at Ottawa TBD Date TIME (MT) #1 Washington vs. #4 Toronto Networks Thursday, April 13 5 p.m. Toronto at Washington USA, CBC, TVA Sports Saturday, April 15 5 p.m. Toronto at Washington NBCSN, CBC, TVA Sports Monday, April 17 5 p.m. Washington at Toronto CBC, TVA Sports, NBCSN Wednesday, April 19 5 p.m. Washington at Toronto CBC, TVA Sports, NBCSN *Friday, April 21 TBD Toronto at Washington TBD *Sunday, April 23 TBD Washington at Toronto TBD *Tuesday, April 25 TBD Toronto at Washington TBD Date TIME (MT) #2 Pittsburgh vs. #3 Columbus Networks Wednesday, April 12 5:30 p.m. Columbus at Pittsburgh USA, SN 360, TVA Sports Friday, April 14 5 p.m. Columbus at Pittsburgh NHL Network, Sportsnet, TVA Sports Sunday, April 16 4 p.m. Pittsburgh at Columbus CNBC, SN 360, TVA Sports Tuesday, April 18 5:30 p.m. Pittsburgh at Columbus CNBC, SN 360, TVA Sports *Thursday, April 20 TBD Columbus at Pittsburgh TBD *Sunday, April 23 TBD Pittsburgh at Columbus TBD *Tuesday, April 25 TBD Columbus at Pittsburgh TBD * if necessary TBD - To Be Determined Starting time and national broadcast information for games listed TBD will be announced when available here: https://www.nhl.com/oilers/news/stanley-cup-playoffs-first-round-schedule/c-288634222.
Earth Day is a great time of year to celebrate out great planet. Below we have put together a list of ECO-Friendly promotional products to remind your team and clientele to set aside some time this year to participate in the Earth Day initiative. Following are the top 10 best eco-friendly promotional products for Earth Day 2017: Growables: Choose from custom seed packets, personalized flower pots and herb kits. Recipients grow flowers, vegetables and herbs at home. These items can be started inside in April and then moved outside as the weather gets warmer. Seed paper gifts: Many promotional products made from 100% seed paper are completely waste-free. Seed paper coasters and seed paper wristbands are completely biodegradable and show your company’s commitment to the environment. Rain Gauges: Water is a limited resource and it’s even scarcer in areas with drought conditions. Water conservation is an important message any day of the year but especially on Earth Day. Temporary Tattoos: Earth themed temporary tattoos are always a best seller for kids’ Earth Day celebrations. USA made tattoos come in a variety of Earth friendly designs. Made from safe, FDA-approved 4-color process inks, these tattoos are non-toxic and hypoallergenic. Pencils: Personalized pencils made from recycled materials such as recycled denim, recycled newspaper and recycled currency are best-selling Earth Day promotional products for kids. Water Bottles: Disposable plastic water bottles are incredibly harmful to the Earth and sadly, a great percentage of plastic water bottles never get recycled. Giving away water bottles at an Earth Day event encourages people to reduce and reuse. Reusable Shopping Bags: Just like disposable water bottles, disposable plastic bags are equally harmful the Earth. Reusable shopping bags are the promotional product that never goes out of style. Recycled Frisbees: Earth friendly Frisbees are fun for kids and adults and a perfect spring time giveaway. Recycled flyers are made from 30% post recycled industrial plastic. Sunglasses: These spring-time favorites are available in adult and youth sizes and are made from recycled polycarbonate. Activity books: Choose from a variety of Earth-friendly themed activity books that teach kids about energy and water conservation, recycling and other ways to go green. Call us today to place your order! Source: ecopromotionsonline.com
ADVANTAGES OF SCREEN PRINTING The fact that we can print on a very large variety of materials and objects, and that we can choose from a plethora of special inks , are all factors that have helped to establish Screen Printing as the optimal method for creating products with particular features. This is a very flexible printing technology, with no limitations on the thickness and nature of the material on which the printing will be carried out, and without a doubt, for a specific volume of production, it continues to be the most effective and economical printing methodology around. Screen printing uses pressure from a squeegee or other mechanical device to force the ink into the fibers where it is absorbed and integrated into the fabric. This creates printed products that have very durable graphics. The graphics will not wash away or respond to physical contact. Items printed in this way will last for years. One of the advantages of printing with screens is that a single image can be scaled upwards or downwards as needed. This means that a business logo or other graphic can be scaled to cover the entire front of a shirt or just a small area over a pocket. Photosensitive masks make it possible to generate these types of screens quickly. This is not always possible with some other applications that require separate graphic files in order to change image sizes. This saves businesses money and time creating multiple designs for different formats. Screen printing is a method that can accommodate a wide range of different materials. This means printers can produce tshirts, promotional banners, hats and even posters all from the same screens. Additionally, the quality of each product will remain consistent despite the underlying ground. This gives businesses the opportunity to produce a range of branded products for customers, storefronts or the office. Contact us to discuss your options for producing customized Screen Printed Apparel and products today!
SPRING HAS SPRUNG! Raise Your Profile with Promotional Products - A review of 2017 Trends! Spring is the ideal time to embrace new opportunities to develop your business, develop your workforce and to deepen brand recognition. As the sun begins to shine and we all benefit from the extra vitamin D and dopamine, positivity is in the air and every business can benefit. Enhance your customer’s mood with a well chosen, thoughtful and useful spring products and you’ll create and reinforce some positive brand associations that will blossom through the rest of the year. Spring is the perfect time to start exploring what's NEW and relevant to your market. Clients love to be reminded that they are valued for their business. You’ll add value for your customer and for your business – remember, 56% of people will view your business more favorably when they receive a useful product, so try promoting your brand with any of these Spring Trends! Spring Trend#1 Technology itemsJust as in 2016, Technology items are expected to remain a hot favorite in 2017 in business to consumer (B2C) and business-to- business (B2B) marketing strategies. In a technological world, where people are heavily dependent on technological items for their work, play and information, it is no wonder that these logo items have become the hot favorites in promotional circuits. From pens to powerbanks to laptop bags and earbuds, there is a range of custom gift items to choose from. These products enjoy persistent use and have the potential to influence the users in a big way. Imprint your brand and message on these and every time your recipients use these logo items, your brand recall will enjoy a surge. From influencing the buying patterns of the customers to relationship building and appreciating the loyalty of customers, these technology items in businesses is likely to play a major role in brand promotion in 2017 and businesses think that the trend is likely to continue in the future as well. Spring Trend#2 Health and wellness2017 promotional markets are likely to be dominated by custom Health & Wellness Items thanks to the increased awareness on healthy living among people. This trend is not expected to change anytime soon as 2017 is likely to bring out the healthier you. A few suggested gift ideas for business owners include pedometers, exercise bands, fitness bottles and golf towels among others. Spring Trend#3 Green theme will be in vogueConsumers are getting more conscious about environmental issues and are increasingly becoming loyal to brands that endorse green themed promotions. Socially responsible brands and ecofriendly promotional gifts will continue to be popular in promotional circuits. Some of the gift items that can be considered include tote bags, wooden pens, metal water bottles and many more. Spring Trend#4 High Value giftsCustomers will continue to show an affinity towards high value, premium quality imprinted gifts. A high value item will not just make a reminder of your business but also highlights the importance of the customer or employee relationship you are fostering with these custom items. Customers prefer functional and long lasting items that will stand the test of time. The more they use it the more will be the brand visibility and recall. Browse our collection of custom gifts to choose gift items that are likely to be the most popular next year and make your Spring promotions a huge success! Call us today at 587-772-6265
Do you like to participate in small team events in Edmonton such as Crossfit competitions or the boot camp-like obstacle course that is Tough Mudder? Whatever activity you and your buddies like to get involved in, why not really get into it by outfitting your team with awesome, custom, screen-printed t-shirts to wear during the event?Just some of the many benefits of wearing custom t-shirts from Edmonton's Elite Sportswear and Awards at your next small team event include: 1) It's a great way of expressing team spirit What better way to express your team spirit and cohesion than showing up with matching t-shirts? Feeling more united as a team can help you and your friends really get into the spirit of the event, and may even help you compete more effectively. Psychology has a huge role to play in the outcome of any sporting event. 2) It allows for advertising Have you managed to secure some local sponsors for your next showing at an Edmonton team competition? Getting custom-made, screen printed t-shirts will allow you to advertise their goods and services. Aside from following any rules and stipulations of the event itself, there is no limit to what you can put on a custom t-shirt. 3) It lets you show your support for a social cause On top of advertising, having your team wear matching custom t-shirts will allow you to showcase your support for a local cause. Have a charity or a certain group you'd like to show your support for? Go ahead and incorporate it into the design of your shirts! 4) It helps your team stand out and appeal to the crowd Team competitions thrive on the enthusiasm of the crowd. The more your team stands out and appeals to the crowd, the more energy you can gain from their cheers and encouragement. Appearing as a unified group will immediately garner you support from onlookers. 5) It's affordable Depending on how large your team is, you may be looking at needing to purchase quite a few t-shirts and likely don't want to be spending a small fortune. Even a small team shouldn't have to worry about paying too much just to get some custom shirts. At Elitesportswear and Awards we pride ourselves on our fair and affordable pricing, so that you can worry less about money and focus more on having fun. Custom Team Wear T-Shirts in Edmonton For affordable, quality, and eye-catching custom team wear in Edmonton, you can trust the skilled graphic designers and screen printing experts at Elite Sportwear and Awards. For 60 years we have been producing in-house custom t-shirts with unparalleled attention to detail to make sure that our clients get exactly what they want.You can count on Elite Sportswear and Awards to create custom team wear that will help you stand out and show your team spirit. Contact our Edmonton Location today if you have any questions or would like to place an order with us.
From sportswear to promotional products, screen printing is one of the most simple, affordable and effective ways to market your Edmonton business. Custom screen printing gives you the freedom, flexibility and creativity to put your logo or brand on a wide array of different materials, such as hats, uniforms, shirts, jackets and so much more. At Elite Sportswear and Awards, we know that choosing the right graphic designer is just as important as choosing your image or message. The right professionals will help you design, promote and improve your company brand by creating vivid and eye-catching results. They’ll also use the best materials to produce quality products that not only look great, but also meet your expectations and specifications in a timely manner.Avoid costly mistakes Although it appears easier than it looks, screen printing is a process that requires sound knowledge, attention to detail and first hand experience. Anything less can lead to subpar results, which can have just as much of an impact on your brand, albeit a much more negative and damaging one. Thankfully, by trusting qualified professionals, you can avoid costly mistakes that not only damage the fabric of the shirts, but also potentially harm your company’s image. These include: • Wrong font. Choosing the right font will go a long way in engaging your customers. However, selecting a font that’s hard to read or a font size that’s too big or too small can be extremely damaging to your brand. • Wrong colour. This seems rather obvious, but it’s a problem that occurs more often than you think. Inconsistent or wrong colours and shades can be extremely costly and will negatively impact your business’ image. • Smudging. Unsightly smudges and smears look bad, plain and simple. These can occur for a number of reasons, such as a printing screen that moves during printing, low screen tension, poor ink quality, warped shirt boards or too much ink flooding the screen. • Faded images. Some printers tend to use inexpensive or low quality inks when printing in order to cut back on costs. As a result, the print or design will fade when the product is washed, which doesn’t really help when you’re trying to increase brand recognition. Go with the bestWhether you’re marketing your image in Edmonton or across Western Canada, the team of creative in-house designers at Elite Sportswear and Awards will help you get that strong brand you’re looking for, guaranteed. Contact us today to find out what we can do for you!